Effective Date: 03/03/2025

At Sewing Magic (accessible at sewingmagic.co.uk), we are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. Information We Collect

Personal Data:

When you interact with our website—such as by registering for an account, subscribing to our newsletter, or making a purchase—we may collect personal information, including but not limited to:

• Your name

• Email address

• Postal address

• Phone number

• Payment information (processed securely through our payment provider)

Non-Personal Data:

We also automatically collect non-identifiable information, such as your browser type, operating system, referring URLs, and other technical data that helps us understand how visitors use our website. This data may be collected through cookies and other tracking technologies (see Section 3).

2. How We Use Your Information

We use the information we collect for various purposes, including:

Providing Services: To process your orders, manage your account, and deliver the products and services you request.

Improving Our Website: To analyze trends, monitor user engagement, and improve the functionality and user experience of our website.

Communication: To send you updates, newsletters, and promotional materials if you have opted in to receive them. You may unsubscribe at any time.

Compliance: To comply with legal obligations and protect the rights, property, or safety of our company, our users, or others.

3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to:

• Enhance your browsing experience

• Remember your preferences and settings

• Collect aggregated data about website usage

You can control the use of cookies at the individual browser level. However, if you choose to disable cookies, some features of our website may not function as intended.

4. Disclosure of Your Information

We do not sell or trade your personal data. However, we may share your information in the following circumstances:

Service Providers: With trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you. These parties are obligated to protect your data and use it solely for the purposes for which it was disclosed.

Legal Requirements: When required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

5. Data Retention

We retain your personal data only for as long as is necessary to fulfill the purposes for which it was collected, or as required by law. When your data is no longer needed, we will take reasonable steps to securely delete or anonymize it.

6. Your Rights

Under the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018, you have certain rights regarding your personal data, including:

Access: The right to request access to your personal data.

Correction: The right to request that we correct any inaccurate or incomplete data.

Deletion: The right to request that we delete your personal data under certain conditions.

Restriction: The right to request that we restrict the processing of your data.

Data Portability: The right to request a copy of your data in a structured, commonly used, and machine-readable format.

Objection: The right to object to the processing of your data.

If you wish to exercise any of these rights, please contact us using the details provided in Section 10.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. While we strive to use commercially acceptable means to protect your data, no method of transmission over the Internet or electronic storage is 100% secure.

8. Children’s Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If you believe that we have inadvertently collected such data, please contact us immediately so that we can take appropriate action.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please use our contact form to reach out.

Consent:

By using our website, you consent to the collection and use of your information in accordance with this Privacy Policy.

Disclaimer:

This Privacy Policy is provided for informational purposes only and does not constitute legal advice. For specific legal concerns, please consult a qualified legal professional.